Tag Archive: darren lock


The Darren Lock Primer

I did this video before as part of the Google+ Hangouts and recorded the thing live, but I only had one viewer and the resultant upload quality didn’t really cut the mustard. So here it is again.

It is just a video of me talking about all the music I’ve recorded over the years and hopefully it will be of interest to some of you. Thanks for having the patience to watch it all!

Click here for HD quality

So here are those all important links…

My Music:
Amazon
http://amzn.to/lockmusic

Apple iTunes
http://bit.ly/lockitunes

CDBaby
http://bit.ly/lockcdbaby

Rhapsody
http://bit.ly/lockrhapsody

My Website
http://music.darrenlock.com

My Books

iTunes
http://itunes.apple.com/gb/book/moofed/id513966067?mt=11
http://itunes.apple.com/gb/book/dead-rock-star/id514090211?mt=11
http://itunes.apple.com/gb/book/man-of-the-world/id516823353?mt=11

Amazon
http://www.amazon.com/-/e/B0057ZP08K
http://www.amazon.co.uk/Dead-Rock-Star-ebook/dp/B0057H6XC0/
http://www.amazon.co.uk/Man-of-the-World-ebook/dp/B007NUVA5O/
http://www.amazon.co.uk/Moofed-ebook/dp/B007NXIWPM/

Lulu.com
http://www.lulu.com/spotlight/darrenlock

Or perhaps I can interest you in a T-shirt:
http://lock.spreadshirt.co.uk

Connect via social media:

http://www.facebook.com/thedarrenlock
http://www.twitter.com/darren_lock
http://gplus.to/vrooom

Hi! This is a personal message to the individual that is constantly searching for my personal email address via Google (yes, your every search is registered and reported to me via my webstats). Obviously, I don’t give my personal email address out to anyone – that would be just plain daft.

However, if you have a genuine message for me then you can leave it via the contact box on this website (I’ve even included one at the end of this post) or you can contact me via the many social media services (YouTube, Facebook & Twitter).

Hope this helps.

The Stinkhorn EP

I’ve had some viewers ask what the music is in my videos and I use my own music to add some extra atmosphere to my work. You can listen to the music I use via an EP I have created. It’s called the Stinkhorn EP and costs £2 (though you can pay more if you wish). You can access it here:

http://darrenlock.bandcamp.com/album/the-stinkhorn-ep

Or use this handy player to listen to it:

And if you want to download a whole FREE compilation album, you can get that from my webstore too at:

http://darrenlock.bandcamp.com/album/easy-listening

Text Versus Video

In the past, I used to write down some of my thoughts about the records I was buying purely for my own entertainment. (Check out the review section of this site for some of the crud that I penned). I think I started doing concert reviews – as I liked to keep a diary of what I’d seen – and this extended to album reviews too, thanks to my involvement with a music fan site I am no longer involved with. I used to get a bit of traffic off these reviews and there used to be a spike in virtual footfall whenever I posted a review of a concert.

Indeed, the days after writing about a live gig I would see people searching on Google, seeking other people’s thoughts on the night’s entertainment. This was pleasing and a feeling of inclusion in the World Wide Web is a nice thing. I was happy to share my thoughts and share my experiences with strangers. It seemed a nice, productive way of spending my time.

This was until June of this year when I posted a review of a pretty high profile concert (Madness at the Royal Festival Hall as part of the Ray David Meltdown Festival) and I saw zero traffic for my review. Nothing, nada, not a fucking bean. How so? I couldn’t understand why no-one would be seeking out reviews of the concert. I even went so far as to type in the gig into Google to see if:

1) There were any other reviews of the concert
2) If my website was even in the page ranking

I can’t remember exactly where my website rated but it was pretty deep into search results. Of course, people tend to search for something and then not bother clicking through 20+ pages of search results – so being on the front four or five pages is key to a successful website. Despite my review being very current (I posted it the same night as the concert), for whatever reason my words were designated by Google as not being relevant enough.

I then did some digging around and discovered that this year Google had changed their search algorithm, which apparently changed all the page ranking and now the search engine basis a websites suitability in terms of fresh, original content. Despite my site being packed with fresh, original content, I was no longer featuring highly. I saw my traffic plummet to single digit visits on some days and I found others on the Google Forums who were in the same position and wanted to know how to fix the problem.

There is no fix and there are businesses out there who depend on Google to direct customers to their sites and I read harrowing stories of established internet businesses finding their customers disappearing overnight. And there was nothing they, nor Google could do about it. It was all part of this search algorithm change.

So for a month or so, I watched my website die. OK – I didn’t have the greatest amount of traffic in the world, but people come to my site for certain requests and my regular daily traffic was gone – just one man and his dog was turning up. So I was left with the dilemma – do I quit now and take off all my content or do I try and come up with a new strategy? The weird thing was that despite my site being almost invisible on Google I was still shifting hundreds of Gb of data with my music and video files coming off the site. So I thought I would come up with a new strategy and it has kind of paid off.

Google and YouTube are the same company, no? There’s an awful lot of viewers on Google, right? So what if I try and harness the power of the two, bring them together and somehow kick-start the traffic to my site legitimately without using Blackhat SEO techniques? I had this idea to move my music reviews onto YouTube and then link to them via my site – cross indexing the two. I started my “Prog Review” channel and have seen an incredible increase in traffic to my site. My site is alive again. Huzzah! However, I have had to generate content for YouTube (which is Google) to get to this point.

But despite this success, I’ve had a couple of nay-sayers on the music website I used to be involved with saying that video reviews are crap because they can skim written reviews faster and sitting through some fat head flapping his chops about records takes up too much of their time. They do not want to be entertained, they want the facts fast. They kind of missed the point in what I was trying to do, but it got me thinking about Text Vs Video.

I personally cannot stand reading music reviews (or reviews in particular). People who are paid to write music reviews are the lowest form of life. They don’t buy the things they review, so therefore sit in an artificial domain compared to us serfs who actually pay out our hard-earned money and there is very often an agenda involved. Cripes, I used to work in magazines and on a number of occasions I had written stinky, honest reviews of products only to be told by my editor to bump up the score because an advert from the company involved was appearing in the mag. That left me pretty much fucking jaded with writing reviews for a living.

But yeah: words versus pictures? Will one supersede the other? I’ve been spending a lot of time on YouTube over the years and I’ve seen lots of interesting content made by enthusiastic amateurs who review electronics, computer games and what-not. And now I am trying to do the same. If you want to take part and be mildly entertained, then join me. But if you want to remain in the past, skimming reviews written by people who have no right to express an opinion, then play on, my friend.

The internet has changed everything…

Now have the shirt off my back…

I realised that I’ve got all this artwork at my disposal and it is really easy to put said artwork onto T-shirts that I created my own T-Shirt shop. I’ll probably not sell any but it was a thrill just to see Verity jump up and down with joy when she saw her own picture adorning a T-shirt. But check out the designs, and if you like them buy a shirt and help a poor artist out.

This is the direct link: http://lock.spreadshirt.co.uk

Or give this a go instead:

Our products are produced and dispatched by Spreadshirt, the platform for personalised t-shirt printing.

Sound on Sound Reviews “The Luckiest Man in the World”

I don’t ever send music off for review or to record companies or to whatever. My music is mine and belongs to me and no-one else. I decided to send a copy of “The Luckiest Man in the World” to Sound on Sound – a magazine I have read since the early 1990s and is key to my musical education – in order to see if I could get some feedback on the quality of my music production. Unfortunately, the review didn’t really go that way and evolved into a more traditional music review. The criticism is valid, but I was hoping for more on my mixing and overall sound of my album. Oh well, maybe I should make some sweeping soundtracks instead?

My album reviewed in Sound on Sound magazine

Look at my manic, smiling face - hee hee hee...

And to mark this epic review, I might as well point you in the direction of where you can get it:

Here and here.

First review of “Steady State of Flux”

In order to garner any interest in my music, I have to give it away. If the professionals cannot sell their wares, then how can a lowly amateur such as myself? Am I still an amateur? I don’t know. I just do what I do and hope for the best. That’s all one can do, isn’t it? Just be. Ooooh, getting a bit metaphysical here.

Anyway the following review appeared on Jamendo, a few hours after the album went live on there, and it sums up what I was trying to achieve with this collection perfectly. Hitting the nail on the head is a fine art, but this reviewer got out his invisible reviewing hammer and knocked home that nail with one fluid motion.

Five star review from “Wolfsong.The Poet”

Sweet and relaxed . . .
a laid back style of music . ..
beautiful . . . it reminded me of laying in the grass,
without a worry on my mind . . .
feeling the whole world at my back . .
and watching the clouds drift away . . .
leaving blue skies . .. and forever,
an eternity of summer days
and dreams . ..

Day dreamy music . . .

And you can download the album for FREE at Jamendo here.

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